AHA Insurance Network has been acquired by SIAA

AHA Insurance Network has been acquired by Strategic Independent Agency Alliance


AHA Insurance Network (also referred to as the “Company” and “AHA”) has been acquired by Strategic Independent Agency Alliance (“SIAA” or the “Buyers”).

Established in 1997 and headquartered in Louisville, Kentucky, AHA Insurance Network is a Master Agency in the SIAA network. AHA has over 150 members across three states (KY, IN, and TN). AHA’s vision is to see every independent agency thrive and reach its highest potential so that together, they become the most sought-after partnership of next-generation insurance leaders.

Headquartered in Hampton, New Hampshire and founded in 1995, SIAA, a portfolio company of Odyssey Partners, has evolved into the largest alliance of independent insurance agencies in the country. The concept of the SIAA alliance began in 1983 with the creation of the first Master Agency – Satellite Agency Network Group (SAN Group). Smaller independent agencies kept running into roadblocks because of their size, specifically, low commissions, and access to competitive companies. The idea was to create a Master Agency to provide company access and other services to help grow these agencies – profitably.

By the mid-90’s, SAN Group had grown successfully in membership and written premium, giving smaller member agencies an opportunity to get company appointments and to grow. Insurance executives and consultants encouraged SAN Group to repeat this success on a national basis. In 1995, the national alliance – SIAA was born. The multi-level partnering model of SAN was recreated in geographic markets across the nation. Today, SIAA has a well-established alliance of 48 master agencies covering all 50 United States.

In April of 2021, Odyssey Partners, a middle-market private equity firm, acquired SIAA for an undisclosed sum. Odyssey Partners has raised over $8.2 billion in private equity capital since its inception and targets middle-market companies across the nation with annual EBITDA between $20 – $100 million. Odyssey has invested in more than 50 platform companies and has successfully completed an additional 200 add-on acquisitions.

Allston Advisory Group served as the exclusive financial advisor to AHA Insurance Network. Allston assisted AHA throughout the transaction process, including preparing the valuation of the Company and assisting with deal term negotiations.


Allston Advisory Group, LLC is an experienced M&A advisory firm providing mergers & acquisitions, business valuations, and exit strategies to lower middle market companies. Headquartered in Louisville, Kentucky, the firm has an established track record of serving corporate clients across a broad spectrum of industries throughout the United States. Allston Advisory Group has the experience, professional fortitude, and quality of work that enable the firm to consistently deliver high-level results to its clients.

For additional information on this deal, please contact one of our advisors.

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